Leveraging another Google feat with the newly minted PubSubHubBub protocol or PSHB, interested users can now get real-time notifications when new products from EO-1 are available. Rather than polling our server at: http://geobpms.geobliki.com/products.atom, consumers can subscribe for that feed at: http://pubsubhubbub.appspot.com/subscribe.
They can enter their own callback to receive changes as it happens.
This capability is also now built-in Feedburner, Google Alerts and Google Reader. More on TechCrunch
The same feed is available on FeedBurner: http://feeds.feedburner.com/Eo-1Level2ProductFeed
But why would you subscribe to it there? unless you are a human!
Feel free to use Google Reader and add that feed to your favorites.